Content writing is the backbone of the modern economy. Even though 90% of jobs will be taken by AI artificial intelligence in the next decade; however, creativity is beyond its capabilities. Skills and employment will still be required, like content writing, persuasion, marketing, and acting arts.
Why we still listen to online marketers and copywriters that relevant content is still the king? This and much more will be discussed in this post.
First things come first; let’s know what content writing is? In short,
Content writing is a communication of messages among customers and businesses to sell ideas, products, and services to them. Like every communication, it is two-way communication.
The process of communication is visually depicted in this Infographics.
First, the sender sends a message. For this purpose, he encodes this message then chooses a medium to approach the receiver. When the receiver receives the message, decoding takes place after understanding this message; feedback is given.
However, the role of noise can’t be eliminated in the presence of it; the message can be lost while partial absence or in full absence the message reaches its destination, and the process of communication completes.
Now, remember that content writing is a message sending of businesses, leaders, authors, and for-profit and not for profit organizations who want to send it to customers, community members, readers, and citizens, respectively.
To send this message, they encode it to be decoded by their target audience, which is the receiver in according to our depicted process in the Infographics. They chose medium/media through which they can reach their target population.
Within medium, they chose channels whether they need verbal, written, or both channels or mix channels. Then they ensure that their message survived of noise or communication barriers. Then they seek feedback from the audience.
This proverbial process is repeated if results are desirable, and if they are not, they either change or improve their message, encoding, medium or work on helping audiences in decoding, and work on their feedback to change/improve.
Most of the large businesses have their content writing teams, including writers, editors, proofreaders, graphic designers, and marketers. However, small businesses either do it on their own or outsource for content writing assignments, which are popular in the writing industry as projects, jobs, or gigs.
There comes content writing into a scene; it is just writing for online or offline clients who wish to convey their messages to potential audiences to achieve desirable outcomes.
Telling someone to buy your products and services in a straight forward tone makes you aggressive, immature, and greedy, without knowing that what your customers’ needs?
Copywriter says this same message in indirect methods by first addressing customers’ needs and then your solutions to their problem. This approach makes customers the hero of the story, not you; they buy because they need it to satisfy their needs, not yours. They view you as their hero because they know you solved their problem.
Most of the business websites make these mistakes in their content writing, which kills their chances to reach potential customers and clients they wish to achieve.
Here are some basics of content writing you should know to boost your online presence and business, here we go;
Customer is everything, yes, and don’t fool yourself over this.
Focus on the customer; they should be the center of your attention. Forget about anything else.
Stop bragging about you and your business; it is a big no-no for your career, marketing, and everything you are interested in.
Avoid competition respect cooperation; competition is for people having a scarcity mentality. Collaboration is all about mutual growth.
Give something back to the community; you might be thinking why to bother this but remember my friend without contributing back to the community your efforts will be next to useless. A tree with fruits can’t grow without roots. A word to wise is enough; contribute to the WordPress community, writers’ community, and all concerned communities you are a member.
Social responsibility is your long term asset; if you show and committed to fulfilling, then sooner or later, you are destined to succeed in whatever field you are.
Never compromise on quality, I remember once a customer said to the shopkeeper that whether there was something wrong in the condition of money he gives to him. He said no, and then the customer said why you had given me things of the lower quality? The shopkeeper was speechless. This incident made a deep impression on me, so I thought to myself that I would never compromise on the quality of material to my customers. So the same advice I am giving to you.
Quantity is just a relative phenomenon I can bet you on this that 90% of people who know their worth will say that they prefer quality rather than quantity. Does the quality determine what your values are? Greed is quantity-based, and you should avoid this at any cost. Try to write qualitatively rather than quantitatively.
Share your ideas worth share.
What have I found in my research as a content writer and other active and winner content writers? It is that they share their ideas worth sharing in any format they know, you will find every successful content writer sharing his/her views on multiple platforms apart from their websites and blogs.
They manage to share on Facebook with their families and friends, on LinkedIn with their family and
Money is not everything.
Respect your employees
Respect other writers
Commitment is everything
Live by your words
Word of mouth is still ruling
Enjoy the journey ignore the destination