Print Advertising vs. Online Advertising
In general, we live in a society where we are bombarded with advertising campaigns held by marketing giants for fortune 500 companies in the US and many globally. Marketing segmentation, demographics, psychographics are various aspects of targeting markets and consumers.
Advertising is a process of marketing products and services either a company’s own or outsourced businesses. Before online advertising, print advertising was the norm. Although both media have their own merits and demerits, yet the superiority of one over others is not proved yet.
In the following paras, we will discuss both and mention their effectiveness and drawbacks to fully grasp the subject matter.
Print Advertising is a kind of advertising where we print content and place it where consumers can find them. It may be in the form of newspapers, Wikipedia, business magazines, posters, billboards, letters, and postcards.
It was a popular form of advertising in 20th as well as in the early 21st century, but the decline is observed in recent years due to the rise of online advertising. Online advertising is a form of advertising where the internet is used for promotional purposes. This kind of advertising includes but not limited to emails, displayed ads on websites and blogs, search ads, etc.
Print advertising is effective when there is no scarcity of resources or budgets. Online advertising is relatively cheap. Print advertising has a limitation of space while online advertising has no such limitations. There is no limitation of time in print ads however there is in online advertising.
Print ads once printed it can be used for a relatively short period as compared to online ads. Scope of print ads is limited due to its reliance on physical space, it can be directed to consumers by direct mails but the time required to reach consumers and cost involved in the process is too much for both advertisers and consumers but in online ads, there is no limitation of this sort.
Online ads can be transformed into any type of media; it can be done through audio, video, and in plain text. Print ads are not successful in this regard. Print ads can reach relatively fewer consumers due to their physical identity however online ads can be utilized for local as well as global consumers.
Print ads are generally regarded as expensive, it needs time and resources than online ads. The importance and relevance of print media have seen a decline in the wake of the day. However online advertising is looking for new ways of its survival due to the rise in user experience these days and new trends show that it will be more, in marketing and promotional activities across the globe.
After looking at the pros and cons of both types of advertising one can easily decide what is a better choice for their businesses and how they can benefit from both types of ads. It is essential to bear in mind that no one type is inferior or superior. So the effective approach is using the advertising mix for better results.