Consumer Psychology



  • File Size: 2.0 MB
  • Length: 200 pages
  • Publisher: ANish Publications (November 11, 2019)
  • Publication Date: November 11, 2019
  • Language: English


The consumer is the primary subject matter in the fields of management as well as in social sciences. How do they chose, select, buy, and try one product and services? Why did they choose the things they chose and the consumer psyche’s underlying mechanisms in purchasing and consuming processes? Questions like these and many others are discussed in the field of consumer psychology. This field can be defined as the cognitive, behavioral, and physical changes in the consumer while consuming anything is researched, discussed, and analyzed in consumer psychology.
Ali Muattar is an author, serial entrepreneur, and psychologist interested in consumer psychology since his studies majoring in psychology. After applying his insights and acquired knowledge in his professional and business, he learned further about consumer behavior and how they behave in beneficial situations for both the consumer and the company.

Are you interested in learning about the consumer psyche that will help you boost your profitability? This book includes psychology textbooks for university students, teachers, researchers, and the general public who wish to know and implement this book’s knowledge. Order the book and start the fun that it will bring to your life and business.

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Do you want to know more about the author? Read his bio here. Want to read his other books? Here is a list of his books and to read his blogs in English click here and in Urdu click here.

More about the author


I live in Karachi city, Pakistan. This book is published by ANish publications. I am a senior writer, researcher, and editor in the ANish platform for years while specializing in Psychology with an impact on information technology. As a writer, I write about business, literature, human psychology, and technology, in blogs and websites for clients and businesses. I enjoy reading, writing, and traveling…

You can read my blogs here

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