The Art of Copywriting
The Art of Copywriting has been in demand since the inception of the World Wide Web after the arrival of search engines. The relevancy and countless triggering signals have created a vast gap between content and copy in the writing, advertising, and marketing in various industries. Due to the rigid definition and the creative nature of copywriting, it is regarded as art, not science.
Ali Muattar is a senior writer, author, digital marketer, and expert copywriter who has written hundreds of thousands of pages, PDS, blogs, articles, and reviews from books, fashion, fabric, entertainment, technology, products, and services. For his online store, eCommerce site, and clients worldwide share his tested and proven rules to master the art of copywriting.
If you are a writer who wants to transition from content writing to copywriting, then this book is for you to learn and earn more. Here you will find step-by-step guidelines on when and where to research, write, edit, format, grammar check, and publish your copywriting material to showcase your portfolio and benefit from your writing now and in the future.
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More about the author
Biography
I live in Karachi city, Pakistan. ANish publications publish this book. I have been a senior writer, researcher, and editor in the ANish platform for years while specializing in psychology, impacting information technology. I write about business, literature, human psychology, and technology in blogs and websites for clients and companies. As a writer, I enjoy reading, writing, and traveling.
You can read my blogs here
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